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What were the issues with HP's original personas assessment (maximum 150 words) ? Through their transformation process, how many buyer personas did they finally actualise,
What were the issues with HP's original personas assessment (maximum 150 words)? Through their transformation process, how many buyer personas did they finally actualise, briefly explain (maximum 150 words)? Develop ONE persona for its consumer segment
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E Marketing
Authors: Judy Strauss, Raymond Frost
7th edition
