Question
You are an inventor of a new product. As an engineer you have decided that a sales orientation would suit your firm the best. A.
You are an inventor of a new product. As an engineer you have decided that a sales orientation would suit your firm the best.
A. What are important considerations for your firm in setting up this orientation?
B. What are potential pitfalls of this orientation?
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E Marketing
Authors: Judy Strauss, Raymond Frost
7th edition
132953447, 978-1315506517, 1315506513, 978-0132953443
