Question
What would you say to a friend to gain his/her commitment to go on a ski trip for winter break?Describe exactly what you would say
What would you say to a friend to gain his/her commitment to go on a ski trip for winter break?Describe exactly what you would say to your friend using two (2) of the following methods (make any assumptions necessary):
- Alternative choice
- Benefit summary
- Balance sheet
- Probing
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
