When a company acquires a significant investment in another corporation, determining the appropriate accounting method is crucial. Discuss the criteria that determine whether the investor should apply the equity method of accounting to this investment. Focus on the key criterion of significant influence and explore both quantitative and qualitative factors that contribute to this determination.

Guiding Questions:

What ownership percentage typically indicates significant influence?

Beyond ownership percentage, what other factors should be considered to determine significant influence?

Provide an example where significant influence is present despite a lower ownership percentage.