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When a customer goes online to register Adobe's Acrobat Reader, the Web page promotes other related products, including its popular Photoshop software. This is an
When a customer goes online to register Adobe's Acrobat Reader, the Web page promotes other related products, including its popular Photoshop software. This is an example of
mass marketing.
screening opportunities.
market penetration.
differentiation.
product development.
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Fundamentals Of Database Management Systems
Authors: Mark L. Gillenson
3rd Edition
978-1119907466
