When a firm engages in diversification analysis, marketers can identify different growth opportunities for current and new markets. Using the information learned from the Week #2 lecture, choose one of the following companies and conduct a diversification analysis.

• Neutrogena (Skin Care)
• Dasani (Water)
• Sharpie (Writing Instruments)
• Perry's (Ice Cream)

For this discussion, make sure you come up with a recommendation for each component of the diversification analysis: market penetration, market development, product development, and diversification. Analyze your four suggestions and explain which you think would yield the best results for the company in the upcoming year and why.