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When a product's marketing strategy is created it is applicable to any country or market a company operates in, hence, organizations should avoid changes in
When a product's marketing strategy is created it is applicable to any country or market a company operates in, hence, organizations should avoid changes in names, packaging, advertising and distribution - to suit a particular market - as much as possible. Do you agree with this statement? Please Justify your
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Marketing Management
Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham
14th Canadian Edition
132161079, 978-0133076752, 013307675X, 978-0132161077
