When Amazon brought Kindle to market in 2007, CEO Jeff Bezos sent shareholders a letter telling the story of the creation of the device. Read the letter at:

http://media.corporate-ir.net/media_files/irol/97/97664/2007letter.pdf

Prepare Microsoft Word document with the answers to the following questions:

What are the purposes of this letter?

How well are these purposes accomplished?

What information does Bezos provide about Kindle? Why do you think he chose this information?

How is the information organized?

Where do you see "you-attitude" and positive tone? Do they contribute to the letter's effectiveness? Why or why not?