When asked, $98\%$ of executives listed the most important characteristic of effective strategic leaders as having a $$strong sense of vision$$ first. Surprisingly, $90\%$ of those surveyed also expressed a lack of confidence in their own ability to create a vision. Many organizations that have vision statements find that employees do not embrace and pursue the visions. Having a well$-$formulated vision can give an organization an edge over its rivals. Why can having a well$-$formulated vision give an organization an edge over its rivals?