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When asking a customer about their shopping preferences, you want to learn all of the following EXCEPT: What features they look for in a product
When asking a customer about their shopping preferences, you want to learn all of the following EXCEPT:
What features they look for in a product like yours.
What their buying process looks like.
Who else is involved in their buying process.
Whether or not they want to work with a salesperson.
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Strategic Brand Management Building Measuring and Managing Brand Equity
Authors: Kevin Lane Keller
4th edition
9780273779414, 132664259, 273779419, 978-0132664257
