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When Canada Dry first introduced Wink soda in the 1 9 6 0 s , it used the slogan, Join the cola dropouts. The purpose
When Canada Dry first introduced Wink soda in the s it used the slogan, "Join the cola dropouts." The purpose of this advertising campaign was most likely to:
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retain loyal customers
act as reminder advertising
move the cola into the maturity stage of its product life cycle
get customers to try the new product
support a mass marketing strategy
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