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When Coca - Cola's agency decided to place these advertisements in People magazine, they were interested in reaching people who already drink Coca - Cola,
When CocaCola's agency decided to place these advertisements in People magazine, they were interested in reaching people who already drink Coca Cola, reminding them about its signature taste and trigger their memories about the sound of cracking open an ice cold CocaColaIn terms of the categorization of magazines, People would be classified
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