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When Coca - Cola's agency decided to place these advertisements in People magazine, they were interested in reaching people who already drink Coca - Cola,

When Coca-Cola's agency decided to place these advertisements in People magazine, they were interested in reaching people who already drink Coca- Cola, reminding them about its signature taste and trigger their memories about the sound of cracking open an ice cold Coca-ColaIn terms of the categorization of magazines, People would be classified

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