when companies promoting corporate social responsibility measure their success by evaluating a double bottom line, they:

When companies promoting corporate social responsibility measure their success by evaluating a double bottom line, they: establish ways of simultancously measuring both losses and profits. account for social-responsibility indicators, such as community involvement. measure their carbon footprint and the expenses that would be involved in embracing the idea of sustainable development: indicate a preference for meeting profit-oriented goals and de-emphasize any social contributions that would cut into profits