Question
When conducting an environmental scan, in the third step, you should undertake the following activity/activities: gather data and information evaluate and implement alternatives gather data
When conducting an environmental scan, in the third step, you should undertake the following activity/activities:
gather data and information
evaluate and implement alternatives
gather data and information, conduct competitive reviews, cluster information into facts and trends
brainstorm
brainstorm, and evaluate and implement alternatives
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Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
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