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When considering the best channel to use, all of the following are true with regard to larger firms except they A) can use an extensive
When considering the best channel to use, all of the following are true with regard to larger firms except they
A) | can use an extensive product mix as a competitive tool. | |
B) | may be better able to negotiate better deals with vendors or other channel members. | |
C) | may have more distribution centers. | |
D) | may have the resources to develop their own sales force. | |
E) | may be better suited to serve customers in a particular region. |
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