Answered step by step
Verified Expert Solution
Question
1 Approved Answer
When considering the four Ps in international marketing, advocates of focus on the unique characteristics of cultures and argue for products and promotional messages tailored
When considering the four Ps in international marketing, advocates of focus on the unique characteristics of cultures and argue for products and promotional messages tailored to each culture
A ethnocentrism
B nationalization
C standardization
D localization
E expropriation
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started
Operations Management
Authors: Jay Heizer, Barry Render, Paul Griffin
1st Canadian Edition
132687585, 978-0133357516, 133357511, 978-0132687584
