When considering the marketing mix, Promotion and Price are associated with the building of awareness of an organisation's product offerings, as well as, determining the amount customers are to be charged for purchasing the products. In view of this:

a) Explain the following FOUR (4) tools that are available within the promotion or communication mix:

i. Sales Promotion

ii. Personal Selling

iii. Direct Marketing

iv. Advertising

b) Identify any FIVE (5) media types available to organisations seeking to advertise their product/service offerings. (5 marks)

c) Explain the following THREE (3) competition-based pricing strategies that are available to organisations:

i. Monopolistic Competition

ii. Pure Competition

iii. Oligopolistic Competition

d) Identify ONE (1) illegal pricing strategy.