When consumers have a wall of products to choose from within the same products, say cereal, this is called consumer hyper$-$choice situations.

The textbook discussed a study about consumer hyper$-$choice.

When consumers had so many products to choose from, what happened, during the taste test?

with $24$ choices, $30\%$ consumers made a purchase

with only $6$ choices $-30\%$ of consumers made a purchase

no difference in the number of people making a purchase in a test