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When Corinne saw the banner ad for Finders, an employment agency for software programmers, she used her mouse to access the site s home page.

When Corinne saw the banner ad for Finders, an employment agency for software programmers, she used her mouse to access the sites home page. If the advertising rate for the banner ad were determined by the number of people who saw the banner, clicked on it, and visited the home page, then the publisher would be charging Finders according to
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advertising links.
click-throughs.
web visits.
site landing pages.
media linkages.

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