Question
When creating the advertising message, it is important to gain the attention of the customer and to stand out from the clutter of all other
When creating the advertising message, it is important to gain the attention of the customer and to stand out from the clutter of all other advertisements. Assess the FIVE (5) "M" of the decision-making process involved in developing an advertising program for a hotel with relevant examples.
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International Marketing & Export Management
Authors: Gerald Albaum, Edwin Duerr
7th edition
273743880, 978-8131791189, 8131791181, 978-0273743880
