When customers act as references, they do more than indicate that they$$ve received good economic value from a company; they put their own reputations on the line. And they will risk their reputations only if they feel intense loyalty.

True or False:

When customers act as references, they do more than indicate that they$$ve received good economic value from a company; they put their own reputations on the line. And they will risk their reputations only if they feel intense loyalty.

True

False