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When deciding on the pricing of their services, NOW NOW owners need to consider the total costs that customer incur during and after the purchase

When deciding on the pricing of their services, NOW NOW owners need to consider the total costs that customer incur during and after the purchase process. Explain to the owners of NOW NOW the different types of costs and provide an example of each cost (5 marks will be awarded for theory and 10 marks for the practical application)

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