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When is it worth while to give product away as a marketing ploy? When the cost for each additional item is high and the margins

When is it worth while to give product away as a marketing ploy?
When the cost for each additional item is high and the margins are low.
When the technology is unproven.
Whentustomets can use the produtt you give them over and over again.
When the product is a commodity and you have a low chance of the customer making their next purchiase from you instead of competitor.
When you are having issues with your current distribution channel.
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