When it comes to brand management, all of the following are false with the exception of:

Question $9$ options:

The development and implementation of a marketing activity for a specific product or group of products is the responsibility of a category manager.

Elena manages Duncan Hines cake mixes. She is responsible for their line of complete cake mixes, their brownie mixes, and their plain and frosted icings; she has the responsibilities of a category manager.

In a regional marketing management system, decision making is decentralized.

A "brand manager" and "category manager" are the same thing in marketing.

Nathan is responsible for Quaker Oats's muffin mixes. He is a category manager.