When marketers combine a new brand with an existing brand, the brand extension can also be called a , such as Hershey Kisses candy and Courtyard by Marriott hotels spinoff brand child brand sub brand merged brand hybrid brand

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When marketers combine a new brand with an existing brand, the brand extension can also be called a         , such as Hershey Kisses candy and Courtyard by Marriott hotels  spinoff brand child brand sub brand merged brand hybrid brand

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Question

When marketers combine a new brand with an existing brand, the brand extension can also be called a ________, such as Hershey Kisses candy and

When marketers combine a new brand with an existing brand, the brand extension can also be called a ________, such as Hershey Kisses candy and Courtyard by Marriott hotels. spinoff brand child brand sub-brand merged brand hybrid brand

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