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When McDonald's opened its first restaurant in Russia, it charged 5 rubles for a Big Mac, Coke and French fries, which was the equivalent of
When McDonald's opened its first restaurant in Russia, it charged 5 rubles for a Big Mac, Coke and French fries, which was the equivalent of half a day's salary for the average Russian. Imagine that you are a member of McDonald's marketing department and are attending a department meeting to discuss pricing options before the first McDonald's opens in Moscow. Propose the company's target market and justify the price of 5 rubles
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