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When Olivia goes to the first class of her Operations Management course, she finds out that in addition to the textbook she already purchased, she
When Olivia goes to the first class of her Operations Management course, she finds out that in addition to the textbook she already purchased, she also needs a copy of the book The Goal. At which stage of the consumer buying decision process is Olivia?
Question options:
a
Purchase
b
Evaluation of alternatives
c
Problem recognition
d
Information search
e
Prepurchase evaluation
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