When optimizing your Facebook page $-$ which of the following is best practice?

Your profile picture is not very important because it is usually displayed as a very small thumbnail.

Keep your page original so do not use the standard pre$-$made templates.

Always complete your description field with original content$-$ making sure to use all of the $255$ characters for the description $-$ this helps your facebook page rank higher in SEO

Pick a cover photo and stick with it $-$ this gives your page consistency