Question
When Paige looked at the price tag of a sweater and saw that the price was now $49.99 compared to an original price of $100,
When Paige looked at the price tag of a sweater and saw that the price was now $49.99 compared to an original price of $100, her perception of the value of the sweater increased. The original price of $100 is referred to by retailers as the _______.
odd price
reference price
break-even price
promotional price
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Consumer Behavior Buying, Having and Being
Authors: Michael R. Solomon
11th edition
978-0133451153, 133450899, 133451151, 978-0133450897
