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When placing a Facebook Ad in order to run your ad you need to win the bid auction. There are specific factors needed to win

When placing a Facebook Ad in order to run your ad you need to win the bid auction. There are specific factors needed to win the auction these factors are: Budget + Ad Relevancy + Ad incentive + Estimated Action Rates Bid amount + Ad Incentive + Ad Quality + Estimated Action Rates Bid amount + Ad Relevancy + Ad Quality + Estimated Action Rates Bid amount + Ad Messaging + Ad Quality + CTR

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