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When Sarah was deciding where to buy her wedding dress, she considered all the stores she could recall seeing advertised. Which set does this represent
When Sarah was deciding where to buy her wedding dress, she considered all the stores she could recall seeing advertised. Which set does this represent for Sarah?
Multiple Choice
universal
evoked
recall
retrieval
memory
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Strategic Brand Management Building Measuring and Managing Brand Equity
Authors: Kevin Lane Keller
4th edition
9780273779414, 132664259, 273779419, 978-0132664257
