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When selecting a target market, firms will be most successstul it the decide between demographic and geographic segmentalion metotos. seek out opportunities to cusslomize prooducs.

When selecting a target market, firms will be most successstul it the

decide between demographic and geographic segmentalion metotos.

seek out opportunities to cusslomize prooducs.

develop a strong communication plan.

match the firm's competencies vith a maknel segments a atractirasis.

27

reposition the brand.

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