When social media apps first launch, they are usually quite unique. Instagram emerged as a simplistic alternative to Facebook. Instead of posting entire albums, videos, long commentary, and joining groups, Instagram allowed a post to include a single picture and short caption. Eventually, Instagram increased the post allowance to include up to $10$ photos and videos per post. After the arrival of TikTok, in which creators post trendy videos with shareable sounds, Instagram eventually added a similar feature, Instagram Reels, which also are available on Facebook. On the continuum of product positioning, social media apps: