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When the data marketing needs for analytics is locked in silos, it's a major challenge for all of the following reasons but which? Merging data

When the data marketing needs for analytics is locked in silos, it's a major challenge for all of the following reasons but which?

Merging data into a usable data set for analytics

Storing the data

Getting the support and cooperation of those who "own" those systems

Identifying which systems the data resides in

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