When the publisher of the well-known Babar books wanted to celebrate the 80th anniversary of the series, it initiated a $100,000 campaign. Which of the four Ps does this campaign represent? Multiple Choice performance product place price promotion One of the goals of value-based marketing is Multiple Choice to sell to all consumers, regardless of their needs. to provide the greatest value for the least profit. O to sell products for the highest possible price. to determine the value of the brand. O to offer greater value than competitors offer. By promoting perfume based on youth, style, and sex appeal, Calvin Klein is attempting to Multiple Choice demonstrate social responsibility. stimulate supply chain management cooperation. Influence social norms regarding sexuality. encourage consumers to participate in product redesign. Increase the perceived value of its products, Molly has been directed by her regional marketing manager to cut prices on seasonal items, place an ad in the local paper, and tell distributors to reduce deliveries for the next month. Which step of the strategic marketing planning process is Molly engaged in? Multiple Choice Implement marketing mix and resources identify and evaluate opportunities define the business mission evaluate performance perform situation analysis 10 Me