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When the Swiffer WetJet Mop was being developed, P&G conducted focus groups to see which scent appealed most to the participants while they mopped a
When the Swiffer WetJet Mop was being developed, P&G conducted focus groups to see which scent appealed most to the participants while they mopped a floor with the products. This would occur during which stage in the new product development process?
Multiple Choice
development
business analysis
new product strategy development
screening and evaluation
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Service Management Operations, Strategy, Information Technology
Authors: James A Fitzsimmons, Mona J Fitzsimmons
6th Edition
0077228499, 9780077228491
