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When Wendy's was falsely accused of serving a customer chili with a human finger in it , the company took several approaches to repairing their
When Wendy's was falsely accused of serving a customer chili with a human finger in it the company took several approaches to repairing their public reputation. First, they pointed out that none of their employees was missing a finger, and explained that they were in the process of investigating all of their suppliers. Until they could determine who was responsible, Wendy's decided to offer free Vanilla Frosty's to customers in the city where the accusation was made. Later, when they discovered that the human finger was an intentional fraud by the customer, they released a statement saying that the real victims in the scam were the fastfood chain and its employees who faced intense scrutiny during the investigation and suffered work cutbacks as business nosedived.
From a Situational Crisis Communication Perspective, which response strategies were used?
Diminish
Rebuild
Bolster
Deny
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