When you are ready to write your Research Report, consider the most effective way to adapt your findings to an oral presentation situation. Imagine that you are in a meeting with your CEO and senior executives at the imaginary company in that assignment scenario. Imagine that you have been asked to present your research to the group to show the Conclusions and Recommendations that you have written regarding the successful or unsuccessful company that you chose for that assignment. Consider your audience. What factors of your company's success are important and how could they apply to your own company's situation? OR What factors of your company's failures should be avoided to ensure your own company does not fall into the same traps? You are using your research to advise your CEO, based on a case study that you have researched, on recommendations for the future success of your company.

1. Introduction
   1. Introduce yourself
   2. Start with a hook/attention-getter to draw your audience in (NOTE: You can do "B" first and then "A" if you prefer)
   3. State your overall purpose or main idea and list your supporting points (e.g. what are the different sub-topics or sections that you are going to cover?)
2. Body
   1. Provide some background material on the company and the nature of your research
   2. Divide the rest of the body of your presentation into sub-topics or sections based on your research (What are the key areas that led to your researched company's success or failure?)
   3. Include a final section for Recommendations (Sum up the lessons learned from researching this company. What can your imaginary company hope to learn from this case study?)
3. Conclusion
4. 1. Repeat your overall purpose for presenting
   2. Close with a memorable statement
   3. Thank the audience for listening