When you think of branding, what iconic brands come to mind? Starbucks, Nike, BMW or Southwest Airlines? These are all examples of company brands, within which are products or services uniquely branded to multiple target populations. What about a personal brand (individual branding)? Think of Beyonc, Dwayne "The Rock" Johnson, Jimmy Fallon, Kim Kardashian, or Kanye West. All of these people have a certain brand image they cultivate and manage.

Identify an individual's personal brand that you admire. In a few paragraphs, discuss what their brand represents. What types of messages do they relay to their followers? What platform do they use most often? What types of people follow them (target population)? What have you learned about them based on their personal branding campaign, and what are key takeaways you can utilize in cultivating your own personal brand? You must use in-text citation throughout your post.