Where do we want to take the company during the time we are in charge? A complete answer to this question should say something about each of the following: A. What goals or aspirations do you have for your company? B. What do you want the company to be known for? C. How do you want your company to be regarded? D. What market standing would you like your company to have after the first five decision rounds? E. By what amount or percentage would you like to increase total profits of the company by the end of the final decision round? F. What kinds of performance outcomes will signal that you and your co-managers are managing the company in a successful manner? How are we going to get there? Here you need to single out which of the basic strategic and competitive approaches discussed in this chapter that you intend (at least initially) to pursue and indicate what kind of competitive advantage over rivals that you are tentatively intending to try to achieve.