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Where do your products/services fit in the market? How do they compare to those of your competitors? How do customers benefit from your products/services? Place

Where do your products/services fit in the market? How do they compare to those of your competitors? How do customers benefit from your products/services?

Place strategy

Channel

Product/

services

Sales (%)

Advantages

Disadvantages

[Retail outlet, online, export, wholesale, etc]

[List products/services to be distributed via this channel]

[% of overall sales via this channel]

[List advantages of this channel]

[List disadvantages of this channel]

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