Where is the target audience in terms of buyer readiness? Are they unaware of the product? Are they aware but unsure of product benefits relative to competitors? Are they interested in the product but need convincing to enhance product preference? 1. What is the buyer readiness of the target customers? o No/low awareness o Awareness but little product knowledge o Product knowledge but no preference o Preference but no purchase intention o Purchase intention but no action o Purchase but low satisfaction o Satisfaction but low advocacy o Advocacy 2. How might buyer readiness influence social media marketing decisions?