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Which buyer characteristics (cultural, social, personal, psychological) that affect buyer behaviour influence you most when making a clothing purchase decision? Are these the same characteristics
- Which buyer characteristics (cultural, social, personal, psychological) that affect buyer behaviour influence you most when making a clothing purchase decision? Are these the same characteristics that would influence you when making a computer purchase? Explain.
- Search for information regarding a product you are interested in purchasing. Using one or more online comparison shopping websites, find the brand that is right for you. Discuss how long it took you to make this decision and what influenced your decision.
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Services Marketing Concepts, Strategies, & Cases
Authors: Douglas Hoffman, john Bateson
4th edition
1439039399, 978-1439039397
