Which characteristics assist YouTube videos to go viral? a. putting someone famous in the video b. putting someone in the video who may become famous because of the video c. creating catchy content that is humorous. d. creating for the US Super Bowl Which of the following criteria is most important for selecting a good brand name? a. It should blend with the culture. b. It should suggest product features. c. It should fit the consumer's image. d. It should have no legal or regulatory restrictions. A low-learning product is most accurately described, as: a. an item a short introductory stage in the product life cycle, and for which considerable learning is required. b. having a short introductory stage as the beneiits of purchase are self-evident and very little learning is required. c. an offer with a medium length introductory stage in the product life cycle. d. a product with a long introductory stage in the product life cycle. Rob stops at the supermarket to purchase a package of Oreo cookies and other items on his grocery list. He is the ultimate buyer in a chain that starts from the producer through intermediaries such as the grocery store. This chain is called the: a. transactional route b. marketing intermediary c. consumer market d. marketing channel