Question
Which do you think is more important for an international marketer who is introducing a new product: a push strategy or a pull strategy? Why?
Which do you think is more important for an international marketer who is introducing a new product: a push strategy or a pull strategy? Why? What specific types of tactics do you think are most important in introducing new products?
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Essentials of Marketing Research
Authors: Barry J. Babin, William G. Zikmund
6th edition
9781305688094, 1305263472, 1305688090, 978-1305263475
