Which entry mode would you consider?  And Why?

 

Type of Entry Exporting Licensing Strategic alliances Acquisitions New wholly owned subsidiary Characteristics High cost, low control Low cost, low risk, little control, low returns Shared costs, shared resources, shared risks, problems of integration (e.g., two corporate cultures) Quick access to new markets, high costs, complex negotiations, problems of merging with domestic operations Complex, often costly, time consuming, high risk, maximum control, potential above- average returns