Which marketing channel is most likely to serve the business customer? producer > Consumer producer > manufacturers rep > retailer > customer producer > sales branch > business distributor > customer producer > wholesaler > retailer > consumer A channel arrangement in which two or more companies at one level join together to follow a new marketing opportunity is called a: vertical marketing system administered VMS franchise organization horizontal marketing system Stocking a product in as many outlets as possible is the goal of: exclusive distribution intensive distribution selective distribution intermediary distribution The concept that emphasizes teamwork (inside the company and among all channel members) to maximize the performance of the entire distribution system is called: integrated logistics management mass marketing supply chain management multimodal transportation