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Which marketing channels (e.g., social media, email, traditional advertising) offer the best ROI for reaching our target market? How can we optimize our marketing mix
- Which marketing channels (e.g., social media, email, traditional advertising) offer the best ROI for reaching our target market?
- How can we optimize our marketing mix to maximize reach and engagement while minimizing costs?
Step by Step Solution
There are 3 Steps involved in it
Step: 1
1 Audience Analysis Conduct thorough research to understand your target markets demographics psychographics online behavior and preferred communication channels Identify where your audience spends the...
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Step: 2
Step: 3
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
