Question
which method to use when observing an ice cream store in the research and why? Types of Observations - Naturalistic vs Contrived - Disguised vs
which method to use when observing an ice cream store in the research and why?
Types of Observations
- Naturalistic vs Contrived
- Disguised vs Undisguised
-Participant vs Mechanical
- Structured vs Unstructured
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Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
