Which model is a method for reaching promotional goals in terms of stages of consumer involvement with the message?

Question options:

a) Persuasion model

b) Marketing mix

c) Promotional Model

d) AIDA concept

Which element of the promotional mix is the slowest in terms of reaching a large audience?

Question options:

a) Advertising

b) Public relations

c) Personal selling

d) Social media

A large organization in Atlanta, GA is coordinating all of their promotional messages to ensure consistency.What is this process called?

Question options:

a) AIDA concept

b) Integrated Marketing Communications

c) The selling process

d) Promotional mix

Which stages of the Product Life Cycle (PLC) is known to include a lot of advertising and public relations to create an awareness?

Question options:

a) Pre-introduction

b) Introduction and Growth

c) Maturity and Decline

d) Decline